What is the first thing a visitor notices in an e-commerce store? It’s the design. In a research conducted by Blue Corona, it was found that; Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
38% of people will stop engaging with a website if the content/layout is unattractive.
48% of people cited a website’s design as the number one factor in deciding the credibility of a business.

       These statistics give enough reasons as to why Website design is so important. When it comes to Ecommerce websites, the design and layout is all the more important than all websites in general. A well-designed website gives the business owner an opportunity to communicate more personally with his audience and send across his message more accurately.
The design of your webstore can either make or break sales. If a visitor visits your store and finds that the design is unattractive, the creation and products are unorganized, then chances are he will find your e-store to be no better than a physical store. This can badly affect your sales because, the main reason people shop online is because it is better than shopping from a brick and mortar store. Hence, along with selling good quality products and giving the best services, it is important to have a website design that is appealing and eye-catching.
Let’s talk about a few ideas with which you can give your website an attractive look and design

Keep things clean and professional
Imagine if you landed on an e-store that has a messy layout, bad pictures and mismatched fonts. You would probably leave the site within seconds. So, keeping your own opinion in perspective, design your store likewise. Keep it clean and professional. Have a look at your competitors’ website and note what makes them so attractive. Use consistent and similar styling and use nothing but the best quality images.

UX Design
UX design ensures that a visitor has a seamless journey through your website. When a website is designed keeping UX in mind, the visitor clearly knows where things are and doesn’t have to search for them. Customers like this kind of seamless and hassle-free shopping experience. A good UX design includes simple navigation, CTAs, links to pages like FAQs, reviews, contact us page etc.
As mobiles and other portable devices are dominating the market, you cannot overlook its importance. Hence, your website design should be responsive to all the devices. You need to make sure that your website looks good and is user friendly in all screen sizes.

Keep design consistent
Keep your brand image and design consistent across all platforms. For instance, if you are a company that sells baby products, then your website design should depict something cute, adorable and baby-like. Your website design should also be consistent with your marketing strategy. Hence, you have to decide on how you want to convey your brand and what message you want your ecommerce website to portray. Also, it is important to design for your target audience. For instance, if you have a store that sells wedding dresses than your design should appeal to the would-be brides and their friends.

Have unique elements
Though it is important to keep your store design somewhat similar to what is in vogue in the market, it is also equally important to stand out from the crowd. Let your e-store have some unique elements, this could be a quirky caption, a popping logo, a unique color scheme, cool graphics etc. Whatever the uniqueness is, make sure it appeals to customers and creates a lasting image in their minds.



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