Why Use Magento for Ecommerce Development?
Magento development in the ecommerce arena has been surging in popularity as more and more businesses decide to build their online store using this open source technology. This article discusses about the benefits of Magento ecommerce development.


So you have decided to launch your own ecommerce venture; Great! The one big question that you are about to face is; choosing the right platform to build your ecommerce website. Choosing the right platform from aplenty of options is going to be tad confusing. That is when you start looking for the popular ecommerce platform in use on the web. Your answer is Magento - a free and open source content management system for ecommerce websites. Scripted in PHP and built with the elements of Zend Framework, Magento employs the MySQL relational database management system.  What makes Magento a mostly sought after option among the retailers across the web? Cost effectiveness, customization features, business centric functionalities, user friendliness and security are some of the many advantages of Magento ecommerce development. Magento is available in free community and premium enterprise editions. Business enterprises may choose the right version that fits to their needs. Added to that, there are a lot of extensions, plugins and themes available with the Magento platform which allows the developers to craft unique and bespoke business driven ecommerce solutions. If done in the right manner, Magento extension development can increase the performance, functionality and reach of your ecommerce store. But make sure to hire the services of a Magento certified developer to entrust with your ecommerce development project.



Many of the business enterprises often think about cutting corners and saving money by choosing a novice or freelancing open source developer. However, it is always recommended to hire the professional services of a reputed web development company to avail the best quality results. Only an experienced Magento developer can devise and launch a customized shopping cart solution for your business. Not just the customization services, but you can be assured of availing premium services from a reliable web development team. Moreover, the team will be always there to guide you out even after the development and launch by offering maintenance services. How to find a reliable Magento development company to partner with? You may start your search through online. Social networks, forums and tech communities can provide you the right guidance. For example, LinkedIn is a business oriented social networking site that has been helping the professionals to build new connections in the industry. You may take advantage of this site to find the leading web development companies in your locality. Once you have come up with a list of IT firms, make it a point to check their portfolio and schedule a brief discussion. Pay heed to the technical expertise, practical skills, industry specific experience and customer service strategy when choosing a Magento ecommerce development company.
 
 

Responsiveness of the websites are needless to say, considered to be today’s most striking and must feature while developing a website.  The requirement of responsive website arises with the growth of I-phone, mobile and tablet usage. Without these gadgets our life seems impossible nowadays. So it is very important to develop your website as responsive also. This means that your website can respond to different kind of platform and can execute according to the resolution of your device’s screen resolution. 

Here are some of the basic instructions for creating a successful responsive website: - 



Choose fluid grid layouts: - Always opt for fluid grid layouts. The reason for choosing fluid grid layout is it adjusts easily according to the resolution of the screen. It is very important for a website to adapt the resolution as quickly as possible and so the layouts must be of fluid grid.




Use of templates: - Rather than using labels, use templates. The templates are very useful for designers to learn the tricks and these tricks can be used to design the website further. Templates also save the time required for designing the web pages and along with it, it can give many creative ideas. 


Easily adaptable images: - While developing a responsive website, it is very important to get images which can be easily scalable and adjustable to different screen resolution. Using j-query plug-ins, can make the background images more scalable and adaptable. 

Check the loading speed: - This point is very common yet very useful to be remembered. Designers are recommended to check the loading speed after designing every page. According to the expert designers, large images must be avoided to make the site loading quicker. Then also about 48% of responsive sites take 4 to 8 seconds to load. To avoid this problem, the image should be optimized properly.



Avoid long description: - Maximum viewers of your website are using smartphones only. So they must not be wasting their time in reading all those long contents. So better to keep it small and meaningful or the user will immediately switch to other site.


Everyone can read the content: - Typography is very much important. You should keep the font size readable to everyone. Make sure people don’t have to squint their eyes to read the content nor should it be very much large as   it may cause the content to take time to load. 

Margins or padding? it is always advisable to replace the margins with paddings if you are making your website responsive. Margins will increase the white space which cannot be preferred while padding will increase the tap able area.  


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