Increasing mobile penetration is fast impacting significantly on the socio-economic landscape. Read on the article to find more information about mobile app development. 

Technological breakthroughs and advancements have revolutionized many aspects of our lives. And explosive growth of mobile technology is something that you can’t turn a blind eye on. Wide deployment of internet networks and drastic advancements in the hardware specifications of mobile devices have contributed to the rapid growth of mobile communications. Modern business world have been realizing the unlimited potential of mobile technology over the past decade. But a common misconception that prevails in the business world is that mobile apps are only for big brands and corporates. But nothing could be further from the truth. Businesses, regardless of their size and niche may follow the mobile trend and take advantage of the mobile communication technology. 

Building a mobile application for your business is the ideal way to connect with your customers, improve your branding strategy and explore new market opportunities. Extending your website or ecommerce application to a mobile allows building brand awareness. Nowadays, people spend majority of their time on mobile devices, which gives your business a highly visible presence in the daily life of targeted audience. For instance, if your business app is installed on their tablet or smart phone, you can engage with the customers anytime with ease. Integrating a communication feature in the mobile app can establish effective channels of communication with the customers thereby increasing the engagement. When you have a dedicated mobile app for your business, it would be easier to devise direct marketing strategies and promotional campaigns.

Define your business goals and objectives: Why you need a mobile app? Is it for branding your business more efficiently or selling more products? Having a clear vision of your goals is integral for devising an appropriate plan of action. Before hiring a mobile app developer, make sure to plan every step in detail.

No compromise on the user experience: Ensuring a hassle-free and intuitive user experience is the crucial success factor of mobile app development.  Apps should be engaging, designed for performance and customized to meet the unique needs of users. Rather than following any complicated designs or coding application, make it a point to create an app that is very simple to use. If it is a just an extension of your website, the users should be able to find the information easily. On the other hand, if it is an ecommerce app, then product searching, check out process and other features should feel like a breeze. 

Choosing the right development approach: There are mainly three development approaches for mobile applications, namely native, web and hybrid. Each development approach has its own set of advantages and disadvantages.

Depending on your budget, time frame, proposed functionality and target audience, you need to make a pick out of the three approaches.

Mobile landscape is constantly changing, so make sure to protect your investment by implementing timely upgrades and updates. Do your homework, plan every step keenly and devise an elaborate product roadmap to attain successful results.

A well- designed publication website portal is a key component of digital marketing campaign. What does that mean to you? If you are into publishing industry, then you need to design the most appealing website to allure the online audience. E-learning and e-books have been a growing trend these days. From magazines to newspapers and periodicals to kindle edition books, publishing industry have been all geared up to gather the attention of online readers. Building an appealing and informative online presence is essential for publishing and promoting your literary works. Not only it provides you a better exposure and better credibility, but also allows you to get connected with an engaging audience across the virtual platform. 

What are the key factors required for a successful publication website design? Take a look at the following points to get a better insight. 

Simplicity is the key. Attractive web design doesn’t mean you should overload the pages with unnecessary design elements or use too many colors. Always make it a point to keep the web design layout simple and subtle. Users are coming to your website for purchasing a book or to read an article, not to evaluate the web design. So, keep it simple rather than overdoing. 

Navigability determines the user experience. An online visitor should be able to find everything easily. A navigation system acts as the road map of your website. If the navigation is clear and simple, then the users will stick to the website and have a good experience. As a general rule of thumb, it is advised to stick to a simple navigation structure. 

Consistency retains the overall look and feel of your website. Background images, color combinations, design patterns and even the style of writing should be consistent across all your website pages. Following the same old conventions of website page structure is also a good move, as it provides the best experience possible for your site visitors.