As the end of the year draws near, businesses are getting ready for the holiday season. More than just getting the work done and showing employees and clients that you appreciate what they have done throughout the year; it is also the time to prepare for the e-tail rush.  Final weeks of the holiday season is one of the busiest times of the year and businesses can make a good fortune out of it, provided they plan it out with forethought and planning. Hiring the services of a Magento Development Company is a wise decision. 

Holiday season can bring new clients, new relationships and new opportunities. Odds of growing your online business is better at this time and that is why you need to prepare it well with a standout marketing plan, promotional strategy and a feature-rich website. Below listed are some tips that you may find useful to make the most out of this holiday season. 

  • Going mobile and increasing conversions: According to the Forrester Research reports, the mobile and tablet commerce sales in U.S is forecasted to a total of $142 billion in 2016. Moreover, PayPal expects more than $25,000 in Total Payment Volume (TPV) per second at peak of Cyber Monday– with 40% of Millennials planning to shop on a mobile device that day. Opting for a mobile application or mobile-optimized website is the best bet to grab the sales and ensure utmost experience for the clients. Another important factor that plays key role in boosting online conversions is simple and easy check-out. Consumers often find it annoying to fill and submit the shopping cart details again and again. It is recommended to hire a magento developer and integrate an Express Checkout button to your website in order to ensure a quicker and smoother transaction. All-improved Express Checkout functionality features PayPal One Touch, which lets your customers skip entering their username, password and billing information when they check out. Always make sure to keep the check out process short and simple. An additional element to ensure a faster checkout is to offer the customers a varied and wide array of payment choices. 
  •  Small business lending options: You have to spend money to make money. Arranging the finances for the holiday sale is crucial. Businesses may easily find lines of credit, balance sheet lenders, peer-to-peer or crowd funding platforms to avail cash. Estimate the expected sales and inventory in order to choose the right financial tools. PayPal working capital business loan is an ideal option for businesses. 
  • Offering value-added services: Attractive offers and discounts can grab the attention of customers. Free shipping, extended product warranty or customer protection are some of the value-added services that you can offer through the online store to encourage sales and purchases. Last but not the least, customer security is critical. Protecting your consumer’s sensitive details is crucial to ensure the reputation and goodwill of your online store. 
Atlas Softweb is a Magento development company that offers innovative and tailored solutions to its clients. With a team of certified Magento developers, the company always strives to stay abreast of the technological landscape. 
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