A well- designed publication website portal is a key component of digital marketing campaign. What does that mean to you? If you are into publishing industry, then you need to design the most appealing website to allure the online audience. E-learning and e-books have been a growing trend these days. From magazines to newspapers and periodicals to kindle edition books, publishing industry have been all geared up to gather the attention of online readers. Building an appealing and informative online presence is essential for publishing and promoting your literary works. Not only it provides you a better exposure and better credibility, but also allows you to get connected with an engaging audience across the virtual platform. 

What are the key factors required for a successful publication website design? Take a look at the following points to get a better insight. 

Simplicity is the key. Attractive web design doesn’t mean you should overload the pages with unnecessary design elements or use too many colors. Always make it a point to keep the web design layout simple and subtle. Users are coming to your website for purchasing a book or to read an article, not to evaluate the web design. So, keep it simple rather than overdoing. 

Navigability determines the user experience. An online visitor should be able to find everything easily. A navigation system acts as the road map of your website. If the navigation is clear and simple, then the users will stick to the website and have a good experience. As a general rule of thumb, it is advised to stick to a simple navigation structure. 

Consistency retains the overall look and feel of your website. Background images, color combinations, design patterns and even the style of writing should be consistent across all your website pages. Following the same old conventions of website page structure is also a good move, as it provides the best experience possible for your site visitors.

 Why Use Magento for Ecommerce Development?
Magento development in the ecommerce arena has been surging in popularity as more and more businesses decide to build their online store using this open source technology. This article discusses about the benefits of Magento ecommerce development.

So you have decided to launch your own ecommerce venture; Great! The one big question that you are about to face is; choosing the right platform to build your ecommerce website. Choosing the right platform from aplenty of options is going to be tad confusing. That is when you start looking for the popular ecommerce platform in use on the web. Your answer is Magento - a free and open source content management system for ecommerce websites. Scripted in PHP and built with the elements of Zend Framework, Magento employs the MySQL relational database management system.  What makes Magento a mostly sought after option among the retailers across the web? Cost effectiveness, customization features, business centric functionalities, user friendliness and security are some of the many advantages of Magento ecommerce development. Magento is available in free community and premium enterprise editions. Business enterprises may choose the right version that fits to their needs. Added to that, there are a lot of extensions, plugins and themes available with the Magento platform which allows the developers to craft unique and bespoke business driven ecommerce solutions. If done in the right manner, Magento extension development can increase the performance, functionality and reach of your ecommerce store. But make sure to hire the services of a Magento certified developer to entrust with your ecommerce development project.

Many of the business enterprises often think about cutting corners and saving money by choosing a novice or freelancing open source developer. However, it is always recommended to hire the professional services of a reputed web development company to avail the best quality results. Only an experienced Magento developer can devise and launch a customized shopping cart solution for your business. Not just the customization services, but you can be assured of availing premium services from a reliable web development team. Moreover, the team will be always there to guide you out even after the development and launch by offering maintenance services. How to find a reliable Magento development company to partner with? You may start your search through online. Social networks, forums and tech communities can provide you the right guidance. For example, LinkedIn is a business oriented social networking site that has been helping the professionals to build new connections in the industry. You may take advantage of this site to find the leading web development companies in your locality. Once you have come up with a list of IT firms, make it a point to check their portfolio and schedule a brief discussion. Pay heed to the technical expertise, practical skills, industry specific experience and customer service strategy when choosing a Magento ecommerce development company.

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